Will AOL become a journalism powerhouse?
The New York Times’ David Carr has piece out today profiling AOL’s new efforts to beef up its online publications, vacuuming up laid-off journalists for its dozens of news sites.
The company has had its fair share of “me to” initiatives and it’s unclear whether it can repeat the success of Gawker on a much larger scale. Part of the appeal of Gawker Media is that it’s such a lean ship and still considered an entry level vessel into the journalism world (though it has made some big talent hires recently). With dwindling online ad rates, can AOL hope to sustain its large infrastructure with its millions of pageviews?
