There is no shortage of articles that point out the decline of advertising dollars at newspapers, but few of these articles try to break down the numbers into the specific costs of the company. Though this article makes some broad-based assumptions and logic jumps, it attempts to show how a newspaper like the New York Times won’t be able to sustain itself as online ads transfer online.
1. The difficulty of internet metrics
2. Buy comment spam
3. Some media and journalism related links from NY Times