Why do mainstream media outlets devote so few resources to media criticism?

For my PBS MediaShift piece this week, I interviewed a Temple University Professor who wrote a paper juxtaposing the volume of media criticism before and after the rise of the web, arguing that a wealth of effective media criticism has arisen in the last decade. I also spoke to Salon’s Glenn Greenwald and Newsbusters’ Matt Sheffield about major media stories they’ve driven and how they’ve forced news organizations in some cases to alter their coverage.

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