So what is Digital Services? Public Interactive, a NPR operation housed in Boston, became NPR Digital Services about six months ago, when Bob Kempf, an alum of Boston Globe’s Boston.com, Gatehouse, and Ottoway Community digital operations. It is now staffed by 21 people. If the new initiative is fully funded, it will grow to 42 staffers and serve as the nerve center for public radio’s digital future.
It’s intended to be a full-service center, rooted in technology and branching out to wider, collective, and collaborative, deal-making. It starts with robust content management system, built on Drupal 7, and expands from there. “We’ll include research, analytics, training, product marketing, design, API development, business development, and network operations,” NPR digital head (and former USA Today editor-in-chief) Kinsey Wilson says. “It’s a complex choreography of talents.”