Like many others, I was perplexed by Microsoft’s offer to buy Yahoo for $44 billion. I’m guessing this is some attempt for Microsoft to try to compete with Google for search engine dominance.
But the thing is that both Yahoo and Microsoft have been trying to chip away at Google’s search engine audience for years without any success. If two wrongs don’t make a right, then certainly two inferior search engines don’t add up to a superior search engine.
Media critic Dan Kennedy talks at length about this subject.
Reading his insightful post, I couldn’t help but count the different Google products that I use daily. Let’s see, I of course use the regular search engine. Then there’s Google News, followed closely by Google Blog Search (I use that slightly less often than Technorati). Then there’s Google Reader and Google Docs. I use all of these products several times a day. Oh! And I almost forgot Gmail, for which I have multiple accounts. Update: I just thought of yet another product I use regularly: Google Talk.
Do I use Yahoo ever? Only when I’m following a link to it from some other source. Same goes for Microsoft and its various services. I think I once had a hotmail account back in the 90s, but it got shut down because of the idiotic 30-day inactivity rule.
If Microsoft really wanted to compete with Google for search, they would start fresh with some new up-and-coming search engine (Wikia maybe?) with fresh ideas. Not some old media company still struggling in its quest for innovation.
1. Google to create its own version of Wikipedia
2. Google will become carbon neutral by the end of 2007