The Washington Post profiles Gawker’s Nick Denton

Gawking at the Media World

Nick Denton is sitting amid the rows of screen-staring digital workers in the fourth-floor walkup that serves as Gawker headquarters, having neglected to build himself a private office.

“I would do it, but I don’t want to be mocked by the blogs,” says the company’s founder, retreating to the loft’s only semiprivate space — a pair of old couches next to a table with boxes of canned soda piled underneath.

There seems to be at least one factual error in the piece:

While Gawker.com may be Denton’s most buzzworthy site, it accounts for just 7 percent of the traffic in his online empire. The most popular is Gizmodo, which deals with gadgets, followed by Lifehacker (software) and Kotaku (video games). Not every outpost is thriving; Valleywag, which serves up Silicon Valley gossip, laid off 19 of its 133-person staff last fall.

I’m pretty certain that Valleywag didn’t have a 133-person staff. I don’t even think it had a staff of 10.

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