Comments on: The New York Times opens up to self-service advertising http://bloggasm.com/the-new-york-times-opens-up-to-self-service-advertising Thu, 10 Mar 2011 02:39:54 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Ken Hawkins http://bloggasm.com/the-new-york-times-opens-up-to-self-service-advertising/comment-page-1#comment-80602 Ken Hawkins Sat, 07 Feb 2009 03:39:19 +0000 http://bloggasm.com/?p=2109#comment-80602 I know letter the users and bidders have control is the way the Web is pushing. But I think this is exactly what's wrong Web advertising and making it (relative to print) anemic. Publishers need to realize ads are part of their content, and that in order for it to be looked upon with interest by readers with interest (and thus profitable), they need to treat it like content and edit out this kind of junk ads (I think the tee ad qualifies, just barely, as junk). That being said, if the ads could automatically be tailored to a user's interest, that qualifies as editing. Example: Facebook adds at first seemed to be hitting on my interests, and I began to look at them. Lately they have been mainly "How I got $15K from Obama" and the like -- Now I look at them less. I know letter the users and bidders have control is the way the Web is pushing.

But I think this is exactly what’s wrong Web advertising and making it (relative to print) anemic.

Publishers need to realize ads are part of their content, and that in order for it to be looked upon with interest by readers with interest (and thus profitable), they need to treat it like content and edit out this kind of junk ads (I think the tee ad qualifies, just barely, as junk).

That being said, if the ads could automatically be tailored to a user’s interest, that qualifies as editing.

Example: Facebook adds at first seemed to be hitting on my interests, and I began to look at them. Lately they have been mainly “How I got $15K from Obama” and the like — Now I look at them less.

]]> By: Mike http://bloggasm.com/the-new-york-times-opens-up-to-self-service-advertising/comment-page-1#comment-80484 Mike Tue, 27 Jan 2009 12:34:21 +0000 http://bloggasm.com/?p=2109#comment-80484 Self-service ad posting is a great approach, especially for the smaller advertisers. What about those serving the adverts also providing profile/demographics of those who will view the adverts? This would be valuable because it's not just about the brand that your advert is appearing in, but who is actually viewing the advert. Anyone know if this service is being offered? Mike. Self-service ad posting is a great approach, especially for the smaller advertisers.

What about those serving the adverts also providing profile/demographics of those who will view the adverts? This would be valuable because it’s not just about the brand that your advert is appearing in, but who is actually viewing the advert.

Anyone know if this service is being offered?

Mike.

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