The money quote
From a long TNR profile of Politico
Politico employs three publicists who routinely send out links to bloggers and producers. “We’re pretty damn methodical about making sure anybody who cares about a story we wrote knows about it,” VandeHei says. Allbritton tells me that, for too long, journalists have been overly squeamish at the idea of promoting their own work. “I think a lot journalists say there’s something ethically and morally wrong about [p.r.],” he says. “I’m like, wait a minute, if you wrote a great story that’s factually accurate, why would you be ashamed of that?”
This is why between 50 to 80 bloggers a week get “news tips” from me promoting articles I’ve written for PBS or elsewhere, and a very high percentage of them end up posting links. Journalism is no longer just about writing great content, it’s promoting it.
Interesting………Kevin