The effects of blogging on small business websites
HubSpot conducted a study recently with more than 1,500 of its customers and determined that small businesses that blog saw, on average, 55% more visitors than those that didn’t.
Why this is could be found in the subsequent data points: those that have blogs see 97% more inbound links, and 434% more indexed pages. The benefits are two-fold: Because of the fresh content there is plenty for other websites to link to, and with more indexed pages there’s more content for search engines to crawl and direct visitors.
With just a static page, obviously, there is little incentive to link to it.
