Technorati vs Google Blog Search
For my latest PBS article I had the opportunity to speak to representatives from both Technorati and Google blog search engines in order to piece together the blog search engine wars and the problems that still plague it: Can Technorati Beat Google at Blog Search?
“It doesn’t matter what Internet business you’re in,” Richard Jalichandra, the CEO of blog search engine Technorati told me recently. “You’re either going to have direct or indirect competition with Google and that’s just the way it is…[Google is] not the 800 pound gorilla, it’s the 80,000 pound gorilla.”
But unlike most competitors to Google, Technorati still seems to have a legitimate shot at beating Google in its niche. Though Google’s main search engine has been dominant, its Google Blog Search, launched in 2005, has failed to gain similar market share. And though some traffic analysis sites have reported that Google Blog Search is edging out Technorati in terms of search traffic, they also note that more than half of that traffic stems from links on Google News.
I hate Technorati, I don’t know how anyone can use it. It’s so bloated and takes forever to load compared to the simplicity and effectiveness of Google Blog Search.