Technorati, still stupid as ever
See the screenshot below of the front page of Technorati? See those blog and news headlines? If you were a rational human being you would think that by clicking on those headlines it’d take you to the blog post or article in question. You’d be wrong. Instead, it takes you to a redundant page within Technorati.
This is a problem the search engine has had for awhile now and yet refuses to change, despite the fact that there is no rational reason for doing so other than racking up pageviews. But the thing is that the decrease in usability does nothing for them in the long run. I know a lot of people within the online media industry, given the fact that I work in it, and nobody I know even bothers to use technorati anymore when doing work for clients. It deserves the pouncing it has taken from google blog search. Speaking of google blog search, it aggregates headlines on its front page now too. And you know what happens when you click on a headline? It takes you to the freaking blog post for which the headline was written.
