Should you allow cyborgs to run your media company’s Twitter feed?


Full-time, human hosting of a brand’s main Twitter account is unquestionably a better approach, said Zach Seward, the main voice behind The Wall Street Journal’s @WSJ account.

The @WSJ account has been run by people since January 2010, Seward said. “The metrics went up considerably and almost immediately after switching from automated to personal. We’ve seen the same effect with several other accounts.”

Why The New York Times replaced its Twitter ‘cyborg’ with people this week

You can follow me on Twitter or go ahead and hire me.

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