Screw professional blogging, become a professional Twitterer

About a week ago, the Wall Street Journal’s Mark Penn reported that there may be as many as 450,000 “professional” bloggers out there who are pulling in at least some modicum of income, a figure that was met with a fair amount of skepticism.

But while we’re busy arguing over pro blogging numbers, perhaps we should be asking ourselves an even more specific question: How many people out there have 40-hour-a-week jobs that simply require them to Twitter?

Well, we know there’s at least one. I found this paragraph buried in a NY Times article on the quirky flight magazine Sky Mall

In 2007, SkyMall embarked on an aggressive marketing campaign that drove up its Web sales. In January, SkyMall ventured into social networking territory, hiring an official corporate Twitterer

I remember hearing a web marketer argue that just as the New York Times has a Baghdad bureau and a DC bureau, companies will need to start establishing “Twitter bureaus” and “Facebook bureaus.” Congrats corporate Sky Mall Twitterer, you’re pioneering new territory. I cannot fathom what this person will be doing to fill a 40-hour work week.

2 Comments

  1. Stephen Ward Says:

    Having just ventured into Twitter land for the first time, I have to say that adding value in 140-character bites is more challenging than I expected. Much like crafting a good title, you have very few words with which to make your point.

    That’s not to say I think Twitter will be replacing blogging as my conversational medium of choice. But I’m starting to see how Twitter expertise can be a valuable business skill.

    As for the 40 hours a week, you know better than most how much research goes into making truly original content. ;)

  2. Geoff Says:

    If someone paid 10c a word, I’d do it as a freelance job, but I bet any actual jobs are being farmed out to cheap labor, say 1c a post.

    Pay peanut, get a monkey (and an illiterate one at that) and so on


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