Rotten Tomatoes editor doubts Twitter’s effect on box office
As someone who doesn’t go to a movie without first checking its Rotten Tomatoes score, it’s interesting to see its editor weigh in on all the stories touting claims that Twitter can make-or-break a movie’s opening weekend.
I think [Twitter's power is] overstated. It’s an interesting word of mouth, but I think only for a certain part of the audience. For the younger, more connected audience that may be true but for older audiences, I don’t know. Twitter probably has a larger influence in the media because they are all on Twitter. The average American sees less than 10 movies in the theaters per year. Do I think Twitter is affecting my cousins in Kansas City and what they see? If it’s a big enough movie, they are going to see it
