Reuters allows bloggers to embed its articles with its own ads included
That is, if they’re willing to go through all 11 steps to do so
The newspaper industry wants to charge bloggers and other digital publishers royalty-like fees for use of their content. That sounds like a difficult system to set up. Why not instead make it really easy for bloggers to either buy the copy or embed it on their site with ads?
That’s what Reuters does. With just 11 clicks (still too many) anyone can embed a Reuters story on their own Web site — for free. We love it because if the success of Apple’s iTunes store has shown anything, it’s that if you make it easier for people to acquire content the legal way, they’ll go for it.
