Predicting success
The publisher Simon & Schuster partnered up with a company called MediaPredict, which uses a science called prediction market. It allows users to gamble with fake money on what books or movies will become successful, and it turns out that the predictions will be right with a 16% margin of error. This is different than focus groups, which have scientifically been shown to be only partially successful. The New Yorker has an article up about the science and how it works.
