How much money is your blog really worth? A Bloggasm case study

Premise: Over the past year, more and more media companies and blog networks are buying up blogs for sometimes vast sums of money. The most famous case of this is AOL buying Weblogs Inc for $25 Million, but this is no longer a rare occurrence. Many of the potential buyers are now forced to assess an individual blog’s worth, and unfortunately this is not an easy thing to do. …

Why Adobe and Apple are bypassing traditional media outlets to wage war in the blogosphere

When Steve Jobs responds to a random person’s email — an event occurring more frequently of late — the sender is usually shocked that such a tech titan has reached into his mailbag to pluck his message from the ether and deem it worthy of a reply. But Greg Slepak had elicited an email from Jobs a few years ago after contacting him with a software question, so the Apple …

Diet and fitness bloggers lash out against Time Magazine piece on exercise

Time magazine exerciseThe premise of the article seemed provocative enough: despite convention wisdom, exercise does not do a whole lot to help people lose weight. Written by Time Magazine’s John Cloud, the article loosely strings together a series of anecdotes and studies to argue that exercise, in the end, isn’t worth all the hype. It even goes further to suggest that in addition to not causing weight loss, exercise can actually result …

Is Tor Books seeking to become the Amazon of science fiction and fantasy?

tor books storeThe publisher has launched an online book store that aims to sell competitors’ products and its site has championed authors published by other imprints

Pablo Defendini, the web producer for Tor.com, said that above all else he is “publisher agnostic.” Tor Books launched its new site — part social network, part blog, part online magazine — last year and saw an immediate explosion of traffic after hundreds of fan …

May ’09 political blog readership 53% lower than it was in October ’08

It’s a well known trend that web traffic on political sites falls immediately after election season, but how much has it fallen this time around, and have any blogs or political ideologies weathered the off-season better than others?

To find this out, I surveyed the traffic stats of 20 major political blogs — split evenly between left and right of center - and compared the number of page views from …

PETA criticizes The Dark Knight for its treatment of animals

You can harm dozens of innocent bystanders but don’t lay a finger on a dog

bat dogNearly every Batman movie, comic book, and television show includes the obligatory references to bats. Directors can be forgiven if they dwell on the flying rodents, either in a literal sense (by giving them regular appearances in caves and flashbacks) or figuratively (personifying their traits and applying them to Bruce Wayne). But in the most …

Mocking the mockers: The ambiguity of a Youtube video

“This is too clever to have been done by creationists.”

I thought this while watching a nearly four minute Youtube video called “Beware the Believers” depicting a rapping Richard Dawkins and headband-wearing Christopher Hitchens. After a brief prologue in which an animated Dawkins introduces an audience to a “glorious age, the age of the machine,” it launches into biting lyrics that tear into the “appeal to authority” arguments …

Talking Points Memo bloggers won’t comment on Maureen Dowd controversy

Earlier today, a blogger for TPM Cafe provided stunning evidence that New York Times columnist Maureen Dowd had lifted an entire paragraph from a blog post written by TPM founder Joshua Marshall.

Here’s the Dowd paragraph:

“More and more the timeline is raising the question of why, if the torture was to prevent terrorist attacks, it seemed to happen mainly during the period when the Bush crowd was looking for

Interview with Bella Stander from Reading Under the Covers

Bella Stander
Bella Stander has the blog Reading Under the Covers, which is named for one of her favorite childhood activities. She is a writer and the principal of Book Promotion 101workshops and consulting for authors, as well as a consultant to the Virginia Festival of the Book. Formerly the book editor for a Virginia lifestyle magazine and a long-time contributing editor at Publishers Weekly, she has also …

The Dawkins Effect: How The God Delusion mainstreamed atheism

To receive favorable publicity for a cause, one simply needs a Hallmark card.

A journalist named Karen Hunter offered this small bit of wisdom when she appeared on a January 31 episode of CNN – Paula Zahn Now. Hunter was one of three who participated in an “Out in the Open Panel “that discussed discrimination against atheists. It followed a four-minute news segment titled “Beliefs Under Attack, “a profile …