In an interview with Julie Germany, New York Times columnist Matt Bai was asked which news outlets he trusted the most, and had this to say:
I think Politico does a better and better job of rendering Washington in a more granular and very credible way, too. I don’t read bloggers, generally. I think there are some very good ones, but if you don’t want to become a vehicle for everyone else’s collective wisdom, then it’s best not to consume it, or at least that’s my philosophy.
Earlier in the interview he posits that the biggest challenge in new media is breaking through the noise.
There’s just so much content out there now, and people customize their content so much more than they ever could before, that you really have to be on readers’ RSS feeds and in their Flipboard favorites and all of that. It’s not really enough to just be posted on a homepage – even one as well-trafficked as the Times’.
It’s also a challenge for me personally to find the line between interactive and just plain silly. For instance, there’s all this pressure to tweet all day long, which I won’t do. I mean, does the world really need yet more of my thoughts?