Navigating the social media rat race
There is sort of a grueling quality to turning a hobby like social media into an almost formulaic push of daily stories and links, especially when not every story or link you try to push gains much traction
Is Social Media Marketing a Rat Race?
Many people criticize the corporate world as a “rat race†– a meaningless, ruthless existence. But from what I can tell, the lifestyle of a social media professional can sometimes be even more grueling, competitive and stressful than that of a top corporate exec.
Social media never slow downs or takes breaks. It just keeps going. image: tatrattery
When it’s just for personal gratification, social media is lots of fun. But for those who want to make their ideas and campaigns explode on a mass scale (with any kind of consistency) – it demands an incredible investment of time, energy and attention. The pressure to find, consume, share and create new content is relentless. The complex web of social relationships and implicit obligations multiply quickly – many new backs and egos need scratching. Endless reading and learning is required in order to keep your position.
