Mediabistro sells for $23 million??
Have I been sleeping under a rock for the last few days? I just found out that Mediabistro, the huge blog network that focuses on the media, has sold for $23 million to Jupitermedia Corporation. To my knowledge, this is the second largest blog sale in history, second only to the $25 million acquisition of Weblogs, Inc by AOL.
Suddenly, running a media blog doesn’t seem so hopeless.
via nyobserver
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Related posts:
1. The New Yorker profiles Rupert Murdoch
2. Interview with Laurence Simon from This Blog is Full of Crap
MediaBistro may have blogs, but I would hardly describe it as a “blog network”, and that certainly wasn’t the reason it was sold. As Alan Meckler (CEO of Jupiter Media) wrote on his personal blog, “It’s the job board, stupid!”
Just because it’s a job board doesn’t mean that it isn’t a network of blogs, the blogs are a huge draw to the site in the first place, they offer the trade media content. Just instead of offering regular advertising, their advertising is job listings. Tech Crunch also has a job board which is supposedly a huge factor of the site, but it’s not like we’re going to stop calling Tech Crunch a blog.