McSweeney’s asking lifetime subscribers to subscribe once again

Ok, I get the premise to this, and I’m not as pissed off as some folks, but apparently Dave Eggers has (politely) asked lifetime McSweeney’s subscribers to become yearly subscribers. The premise to this is that with only $100 needed for the original lifetime subscription, the magazine is quickly losing money by now since they’ve already put out 22 issues. So they’re saying, “Yeah, we didn’t think we’d last this long.”

But they’re giving them the option at least. I dunno, they’re pretty upfront about it.

via ed

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