Maximizing online digital distribution for your conference

For an article on The Next Web, I interviewed Jeffrey Harris, the social media director for The Aspen Ideas Festival, about how he optimized the conference events for wide online distribution:

As conference attendees become more digitally connected, news emerges from an event at a faster and faster rate. A word has hardly escaped Steve Jobs’ mouth during one of his keynote addresses before it’s tweeted out or live-blogged for the millions of readers who are following along at home. Panelists are no longer speaking to a small, select group, but can now have their speeches dissected in real time by people thousands of miles away.