Is Facebook finally offering highly-targeted ads?
Many analysts agree that once social networking sites get their shit together that they’ll be prime real-estate for advertisers, primarily because they have so much personal info on their users, which in turn means highly-personalized ads. But other than the controversial Beacon program I haven’t seen much evidence for this until today.
When I logged into my account today I saw this ad in my news feed:
As most of you know, I’m a journalist. It wouldn’t be too hard to ascertain this from my Facebook profile — given that I’m listed as an English major grad and my place of employment is in my workplace info.
Is this just a coincidence or was Facebook able to scan my profile and deliver a targeted ad?
Either way, I did something I rarely do to advertisements on the internet: I clicked on it.
