How will Obama’s 2012 social media strategy differ from 2008?

When President Obama announced his candidacy a few years ago, Facebook had way fewer than 500 million users, the most-followed Twitter user was Kevin Rose with a mere 70,000 followers, and Myspace was still king of the social networks. With his recent social media gear-up for the 2012 campaign, it’ll be interesting to see what his campaign has in store.

One thing that may strike you is that there’s just not as much here as there used to be. As this campaign gets off the ground, we want to start small—online and off—and develop something new in the coming weeks and months.

The idea is to improve upon what’s worked for the past four years, scrap what hasn’t, and build a campaign that reflects the thoughts and experiences of the supporters who’ve powered this movement. That means we’d love to hear your comments so we can be sure to add the resources, tools, and content you need as a part of this campaign

As TechCrunch notes, the first foray into social media is a Facebook app that allows you to get your friends engaged — what some may argue is Facebook wall spam. With close to 19 million fans amassed already on Facebook, Obama’s Republican contender will have a high hill to climb to even come close to those numbers. The YouTube channel has over 200,000 subscribers, the Twitter profile over 7.2 million followers, and the Myspace profile over 1.7 million friends.

You can follow me on Twitter, fan me on Facebook, or go ahead and hire me.

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