How to make $50 million in online advertising revenue
The NY Times has an article detailing the amount of visitor traffic a Web 2.0 site would have to have in order to generate $50 million a year in online ad revenue, enough to support a full-time staff of people just like any offline media company. It turns out that you need a ton of users.
It predicts that you would need anywhere from 200 million to 4 billion page views a month, depending on what kind of site you’re running. To understand how hard that would be, in order to get 4 billion page views a month, you’d be one of the 10 most-visited websites on the web.
It concludes that as of right now, the best way to make a living through online advertising is to run a business with only a few people, one without much overhead. Or you can charge for subcriptions or other services. And I’m pretty much okay with this notion, that the internet is a democracy of sorts, a plethora of one-man operations that add up to a major sector of the media.
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