How large is an online-only news staff?
What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff
Now back to Josephson’s news site of the future: He imagines that the tiny editorial staff of the model newspaper produces an extraordinary number of page views — 40 million per month, in this example — and then augments it with twice as many page views from a third party network (which could be, but doesn’t have to be, supplied by Outside.in).
A sales force of a dozen people sells ads for both buckets of inventory, and uses ad networks to fill in remnant space they don’t sell. Net result: A very healthy 43% operating margin — much better than the 27% margins the newspaper industry enjoyed from 2000 through 2007, before the business imploded.
