How large is an online-only news staff?
What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff
Now back to Josephson’s news site of the future: He imagines that the tiny editorial staff of the model newspaper produces an extraordinary number of page views  40 million per month, in this example  and then augments it with twice as many page views from a third party network (which could be, but doesn’t have to be, supplied by Outside.in).
A sales force of a dozen people sells ads for both buckets of inventory, and uses ad networks to fill in remnant space they don’t sell. Net result: A very healthy 43% operating margin  much better than the 27% margins the newspaper industry enjoyed from 2000 through 2007, before the business imploded.
