“Free,” the new cost of doing business

About a year ago I published an article titled “The Creative Commons Confound: Whether releasing your book for free will help boost your sales.” I wasn’t the first person to offer this theory — early Creative Commons users have been praising the power of “free” for years.

Chris Anderson, editor for Wired and author of The Long Tail, has just published a new feature article that serves as a preview of the book with the same title: “Free! Why $0.00 Is the Future of Business

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