Does Steve Jobs have a Facebook account?
If he did, he’d be in the minority with his peers. According to a new study by the blog UberCEO.com, an extremely low number of CEOs have much of a social networking presence. Only two were on Twitter, 81% weren’t on Facebook and about 13 had LinkedIn accounts.
CEOs Are Social Media Slackers: Study
Not one Fortune 100 CEO had a blog. [Reuters CEO Tom Glocer has a blog and a Facebook presence.]
“It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested,†said Sharon Barclay, editor at UberCEO.com who runs executive PR firm Blue Trumpet Group.
“No doubt regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they’re missing a fabulous opportunity to connect with their target audience and raise their company’s visibility,†Barclay said, referring to financial reporting regulations aimed at protecting investors.
