Community newspaper revenue on the rise still
I’ve seen a lot of evidence for this. There have been several reports of major national newspapers losing both (print) subscribers and ad revenue because of the internet. Advertising, though growing online, isn’t moving to the new medium fast enough. But this isn’t true for community newspapers, which are still thriving. That’s because in most small communities, the only form of media covering that area is the small newspaper, people starved for information simply have nowhere else to go. So most community newspapers aren’t losing their audience to Google or blogs. As anecdotal evidence, this article supports my argument.
