Archive for the 'wireless' Category

Cingular: Raising the (apparently useless) bar

Everyone who has seen commercials for Cingular Wireless (now AT&T) has no doubt heard its slogan: “Raising the bar.” What it’s referring to, of course, are the bars that indicate the strength of the wireless signal.

What they fail to mention is that sometimes those bars are utterly useless. For the last half hour, my phone has shown that it has three bars, but whenever I try to make phone calls, it beeps at me saying “Emergency Calls Only.” And this isn’t a rare occurrence; it happens a few times a week. The bars certainly don’t mean anything if all they allow you to do is dial 911.

Well, this is the second major wireless company I’ve tried (I had Verizon before) that turned out to be shitty. You would think that with all the hatred people have for the major wireless phone companies out there that there would be a viable competitor to emerge. I guess that the current ones have such a monopoly with the FCC that it’s difficult for an underdog to rise.

But once one does, the blogosphere will be waiting to cheer it on. It’ll get all the free publicity that money can’t buy.