The Sideways offensive: Will Merlot sales ever recover?

The scene lasts no longer than a few moments.

Thomas Haden Church’s character, frustrated and looking to get laid, tells Paul Giamatti’s character that if the two women they’re about to meet want to drink Merlot, they’re all drinking Merlot. “No, if anyone orders Merlot, I’m leaving,” Giamatti responds. “I am not drinking any fucking Merlot!”

The scene is humorous but fleeting, yet after the movie Sideways was met with …