How my team at JESS3 drove 200,000 views to one of its videos

Over at JESS3, the creative design agency I work for, I describe how I secured over 100 embeds and thousands of tweets and Facebook shares for a single video:

On January 17 we released both a YouTube version and Vimeo version of the video, and JESS3’s PR team immediately went to work promoting the video to journalists, bloggers and social media users. Using our micro-targeting techniques, we first focused on …