Can Todd Park ignite a technological revolution in the health care industry?
Over at The Atlantic, I profiled Todd Park, the chief technology officer at the Department of Health and Human Services, detailing how he is opening up the health care data floodgates for the tech community:
Park first got a taste for the massive blockades hindering payment reform when he and his partner launched Athenahealth. Before it became a software company, Athenahealth was focused on maternity care. The team wanted to scale a model where instead of assigning a doctor to a pregnant mother, you also assign her a midwife, a nutritionist and a case manager. Though the upfront costs are slightly higher, studies found that this type of care radically reduces the chances of costly complications with the mother, which drives down costs overall by as much as 20 percent. So representatives of Athenahealth approached the major health insurance companies and proposed a new payment model: Instead of paying for professional services, the insurers would pay a global fee for all care — hospital care, physician care, lab care — so that if Athenahealth could keep the mother healthy, lower the rate of complications and therefore lower costs, it would be able to more than cover the cost of the additional upfront preventive care, benefit financially and in the process drive down the total amount of money the insurers had to pay out. A win-win for all. “The insurers said, ‘Look, we completely agree with your math,’” Park said. “‘We agree with the five-year study that shows this model will work, but we can’t rewire our systems to pay you differently from everyone else. We have to keep paying you on a per-service basis, even though we completely believe that this lowers cost for higher value.’ And that was my first fundamental lesson regarding the principles of how you pay for health care dictates how health care gets delivered. Because this model can’t scale, can’t become widespread, if it’s not supported by the payment system.”
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