Bloggasm

Finally, after more than two years, Bloggasm has a new design. It got to the point where I absolutely hated the theme I had but every time I tried to change things I ended up breaking something.

Once again, my friend Stephen saved the day by not only upgrading my account but also switching me to a much-easier-to-read theme. The font is bigger. The color scheme is black on white. The entire page is much simpler. I really like it.

So if you’re reading this in a feed reader, click on over and check it out.

So I naively thought that upgrading wordpress might be as simple as pushing a “update wordpress now” button, but a brief look at this page shows that it may take more tech skills than I actually have. Is anybody a web expert with wordpress and know how to update it? Please email me at simon.bloggasm@gmail.com or comment.

So most people will think I’m stupid for this, but so far I’ve been manually moderating nearly 100% of my comments. Basically, if you’ve made a comment I’ve approved in the past, all future comments from that same IP address will be posted without moderation. Everything else — both spam and new legitimate comments — goes directly into my moderation queue.

Up until recently, this was a big time suck but still manageable. As long as I cleaned out the queue once or twice a day, it was usually fine. Luckily, 90% of spam is easily spotted when quickly scrolling down a page. If I went more than a day without cleaning it out, I basically just had to mass delete the whole folder because it wasn’t worth it scrolling through 600 pieces of spam just for one or two legitimate comments.

But within the last week or two the volume of spam has stepped up another level, and so I don’t know how much longer I can go at this pace. I probably need to install some kind of CAPTCHA wordpress filter. And since I’ll already be doing that, I might as well upgrade my WordPress account, something I haven’t done in nearly two years.

It’s getting to the point that when I see a picture lacking a caption of successful Web 2.0 website owners I can recognize and name the people in the picture the same way a person might be able to name celebrities just by face-recognition. I’m guessing this is a good thing.

This is my first Sunday that I have almost completely to myself (most weekends I travel to see my girlfriend an hour away) and I’ve taken the opportunity to do some house cleaning, both figuratively and literally. Part of that house cleaning involves shooing these media-related links out the door.

1. Have you ever wondered the difference between marketing, advertising, PR, and branding? Well, now you have this hilarious illustration to spell it out for you.

2. For weeks now, Tor Books has been giving away free ebooks of its print titles. Every week a new ebook is sent out to their mailing list. What’s most interesting (to me) about these mailings is that some of the authors are posting updates on their book sales and how giving away free ebooks affected their print sales. Tobias Buckell, whose novel Crystal Rain was recently given away in the mailing, posts graphs that show a recent spike in sales after the giveaway.

3. On a slightly related note, remember how Google has completely fucked me over in its recent indexing? Well, to find my Bloggasm article linked above about Tor’s ebooks, I Googled the words “Bloggasm” and “tor books” assuming that that post would come up first. I ended up having to skip through two or three pages of search results before I found it. Fucking ridiculous. And you know what showed up first in the search results before the actual article? All the dozens of blog posts that linked to the article.

4. This article makes me extremely jealous. It’s about a newspaper media critic who took a buyout and now runs a media website full time. My pipe dreams have become this guy’s reality.

5. More and more social networking scandals are breaking every week, these sites are likely going to create a whole new field of study for sociologists. This week’s scandal comes to us via New York, an article about school systems struggling to respond to libelous teacher attacks on Facebook.

6. Salon blogger Glenn Greenwald tries his hand at satire by summarizing a recent AP profile on Attorney General Michael Mukasey.

So since Bloggasm’s creation I’ve written 799 posts. Now that I’ve been harshly downgraded in Google’s index for most posts, apparently the only thing I’ve produced of any worth in those two years is a post about nerdy pick-up lines and one about feminist porn. At least that’s the only thing I can conclude when I see that probably 95% of my Google traffic now goes to those two posts. Why did they remain at the top while practically everything else got hit? I mean, that post on Feminist porn is nearly two years old and I don’t even remember if anybody linked to it.

Sorry, I don’t mean to obsess over this. One bit of good news is that I read at least one SEO post today that predicted that Google is still in mid-dance and that the rankings will improve once again when it finishes updating. I guess I’ll give it until the end of April to judge whether this is permanent.

Google is all about doling out authority.

Measuring the number of links coming into your website, it gives you authority on any number of subjects and keywords. So when your website suddenly gets downgraded within its index, it’s effectively taking your authority away. It’s coldly telling you that you’re not the expert that you previously were, that you’ve been toppled from the castle from which you had previously ruled.

As I wrote here previously, I noticed about a week ago that I had been harshly and inexplicably downgraded in Google’s index for several keywords, a move that effectively cut my traffic from the search engine by half. This, of course, upset me, because I had worked very diligently to write quality content –content that has been linked to by thousands of blogs and websites — only to have my authority whisked away in such a short span of time.

Over the next few days, I began exchanging emails with SEO expert and friend Stephen Ward. He determined that Google bots were able to still crawl my website and therefore theorized that I was experiencing something called “Google Dance,” which means that as Google updates its algorithm websites tend to get thrown through a loop. He advised me to sit still and eventually the dust would settle and my posts would rank well once again.

Well, Stephen emailed me today with confirmation that Google has completed a major algorithm change, and that I shouldn’t be surprised if this trend continues for a long time. For whatever reason, Google has likely thrown me into a hole that I will have to somehow slowly crawl out of.

So how harsh was this downgrading that I experienced? As I wrote to Stephen in an email:

For instance, let’s return to my name “Simon Owens.” There is no doubt in my mind that based off the thousands of links that bloggasm has gotten, many with the anchor text of my name, I am the most prominent Simon Owens on the internet, and of my different websites (my livejournal, an old livejournal account, and bloggasm), Bloggasm has seen by far the most links with that anchor text. Why then is it ranked third, when obviously anyone searching my name would most likely be looking for Bloggasm? Why is it ranked behind a livejournal account I haven’t updated regularly since 2005, one that probably hasn’t seen any fresh links in that amount of time? It’s absolutely silly.

Since Bloggasm was first created, I have had my posts linked to by over a dozen of Technorati’s 100 most popular blogs on the internet. I’ve made it onto the front page of both Digg and Reddit. I’ve been interviewed and featured in articles in The Washington Post, ABC News, and several other major news outlets. I’m currently ranked within the top 10,000 on Technorati.

And on top of all this, I produce a good bit of original content. I actually conduct original research and publish feature-length articles — all in my spare time.

But despite all this, despite the fact that I don’t engage in any questionable website practices (selling links, link exchanges, spamming other websites with links), Google has for some reason determined that many of my posts aren’t worthy of a decent ranking.

It’s absolutely maddening when you really think about it. All false modesty aside (and obviously I’m biased on this), Google’s new algorithm change has actually weakened its search results in regard to this website. There is absolutely no excuse for why Bloggasm should come up in third place, behind a livejournal that hasn’t been updated or linked to in years, when you Google my name.

So in an effort to spread whatever Google love this front page may still have, here are some links to original articles I wrote for this site — articles that gathered tons of links and should have plenty of authority but sadly don’t:

1. Youeditor: Anthology Builder and the self-selected table of contents

2. Tor Books to offer social networking, original short fiction and nonfiction online — this was one of the posts that were harshly downgraded, despite the fact that it was linked to on BoingBoing and dozens of other websites.

3. The rise of the genre ezine: Will it ever find a profitable model?

4. Is journalist burnout on the rise? — this article got harshly downgraded despite the fact that it was linked to by Romenesko and dozens of other websites.

5. Readership of major liberal blogs declined in 2007 while conservative blog readership increased — this post was harshly downgraded despite the fact that it was linked to by some of the most popular blogs on the internet, including Andrew Sullivan, Think Progress, Little Green Footballs, Crooks and Liars, Newsbustors, Salon.com. Are you getting the point yet how fucking stupid this algorithm shift has been?

6. The Dawkins Effect: How The God Delusion mainstreamed atheism — this one was harshly downgraded even though it was linked to by at least two A-list blogs and dozens of smaller ones.

7. Harriet Klausner: the publishing industry’s secret weapon?

8. The Sideways offensive: Will Merlot sales ever recover?

9. The Million Writers Award: raising the profile of online literary journals — this one doesn’t even come up first if you google the words “Bloggasm” and “million writers award” in the search field. Pathetic.

10. When “webscabs” unite: Celebrating International Pixel-Stained Technopeasant Day

11. The Creative Commons Confound: Whether releasing your book for free will help boost your sales — this one, like all the others, was harshly downgraded despite the fact that it got linked to by dozens of sites and at least two A list blogs.

Well there you have it. Thanks a lot Google for rewarding my hours of hard work and thousands of links with the ranking I deserve.