Let me give you an example of what I can do. Back in May a film company approached me because they were trying to push out a YouTube video that was highlighting what they perceived as unfair labor practices from a well known brand. I wrote up a short post about the campaign and then that night spent about two hours pushing it out to a number of bloggers and social media users that worked within niches that I thought would be receptive to the content. One of the talents I have is using analytic search tools to identify specific micro niches of influential bloggers that are most likely to write about the content IÃ¢â‚¬â„¢m pushing.
By the time I woke up the next morning, the post was getting over 1,000 views an hour. It was linked to by some of the most popular sites on the web (at least one of which receives over a million visitors a day) and several large marketing blogs. Several dozen smaller blogs wrote about it and links to the content were tweeted by several hundred Twitter users. It also gained strong traction in Stumbleupon and the post received nearly 500 hits an hour just from that site alone.
When all was said and done, the story had been placed before thousands of people, many of whom took the time to take that content and push it out to even more people. And all this was done because of two hours of work Ã¢â‚¬â€ I knew the exact bloggers and online journalists to seed the story to, and once they had it it was just a matter of watching the flames spread.
Drop me a line if youÃ¢â‚¬â„¢d like to talk strategy for your content or brand: email@example.com