Is Malcolm Gladwell using the New Yorker to conduct research for his speaking gigs?
UPDATED
You can’t come across an article on journalist Malcolm Gladwell that doesn’t mention the fact that he regularly gets booked for incredibly lucrative speaking gigs, being paid as much as $80,000 for a single speech. Given how pricey these gigs are, it goes without saying that many of his clients are high powered corporations that are hoping that he will instill some bit of profitable knowledge in their employees.
I haven’t been to any of his speeches in person, but I have seen several recordings of them. What I’ve consistently noticed is that he often mines his research that he conducted for his books and regurgitates — effectively, in my opinion — this information in his speech.
This is all perfectly fine, but it does make me skeptical when I read New Yorker articles by him that seem like they’re specifically tailored toward corporate clients. Take his most recent piece, “Most Likely to Succeed.” Or rather, check out the tag line: “How do we hire when we can’t tell who’s right for the job?”
Granted, most of the article focuses on the problems with hiring NFL quarterbacks and teachers, but Gladwell can’t help but weave these issues into the wider umbrella of company hiring in general. You know where I’m going with this; how long before we see Gladwell showing up in front of corporate clients, lecturing them on the science behind best hiring practices?
I can’t help but wonder if this question is always running through his head right before he considers embarking on a long journey of article/book research. What kind of return can I get on this? Would this appeal to audiences? More importantly, what came first: The chicken or the egg? The New Yorker article or the speaking gig?
UPDATE: I’m reminded in the comments that Gladwell has somewhat addressed this issue on his website

I was amazed by the beautiful, detailed photography work that went into this month’s The Atlantic. They ran a photo of John McCain and it’s just incredibly cool what they were able to do with his skin.