Archive for the 'google' Category

The Google iceberg

Perhaps the most amazing thing about Google is not the success it has had, but rather how it has positioned itself for future success. Analysts have long attacked the search giant for being a one-trick pony and regularly make dark predictions of a Facebook advertising coup that would leave Google defenseless. But some analysis from Citigroup confirms a trend we’ve been seeing for about year now: Google has laid down strong stakes in several emerging markets. The most surprising thing may be that the social web isn’t one of them:

google

According to his estimates, YouTube’s gross revenues hit $825 million in 2010, and will reach $1.3 billion in 2011 and $1.7 billion in 2012. After stripping out revenue share, the net revenue contribution Google will get to keep from YouTube is estimated to go from $544 million last year to $1.1 billion in 2012 (see table above). Mahaney also tracks ads on Youtube’s Topp 100 videos. Currently, 81 percent of YouTube’s Top 100 videos show ads, compared to about 60 percent a year ago.

It wouldn’t take much for local search advertising to become another billion-dollar business for Google. Using an estimate of $16.6 billion for the total local online advertising market in the U.S in 2012, Mahaney shows how different scenarios could boost Google’s bottom line. Google only needs to capture 10 percent of that market to add $1.3 billion in incremental net revenue. A 15 percent share would translate to $2 billion in incremental net revenue, and so on (see table below).

I actually think Google’s most brilliant move was making a strong early play for mobile. The broadband industry isn’t completely saturated, but it has managed to pick most of the low-hanging fruit by expanding into all the well-populated areas. The only people without fast internet connections are located in rural areas. Mobile, however, has nothing but explosive growth ahead of it, and with Google’s ownership of both Android and Admob, it has a key strategic advantage that will likely push it to the next level.

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Has Google let Blogger fall by the wayside?

I hardly know any professional web developers who recommend their clients use the Blogger template, and Google has sometimes been accused of allowing Blogger — which was the first widely-used platform to popularize blogging earlier this century — to fall behind its competitors in terms of innovation and usability. But Google just released a pretty slick video describing its recent innovations and what’s to come in 2011:

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Are we being unfair to Demand Media by labeling it a content farm?

googleBusiness Insider has a good point. Media critics often disparage SEO-optimized sites like Demand Media by referring to them as “content farms.” But even though they may not be producing the highest quality content, they should be given credit for producing a high volume of original content they actually pay for, even if it’s for bottom-of-the-barrel freelance rates. A real content farm is one of the thousands that scrape content from other sites, acting as little more than spam. As I’ve argued before, I think Google Adsense is a key enabler of these spam farms by providing a revenue stream for them.

The content farms are mostly an annoyance that clog up some search engine queries, especially if you’re doing a specialized search in blogsearch.google.com or icerocket.com, both of which search just blogs. They also make Google alerts almost useless, since the overwhelming majority of alerts on my name return my own scraped content.

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Google Adsense is allowing mass click-fraud and enabling copyright infringement

googleGo take a look at this site. Go on, look at it. It is quite obviously a spam blog, one that scrapes copyrighted content from other websites, pastes it into a terribly-designed format, and surrounds it with Google’s Adsense ads. It may or may not be a click farm, but either way Google is providing a revenue source for this website, giving its creators incentive to continue their fraudulent activities. I come across websites like this every day, some of it copying and pasting my own content, and almost universally these websites contain Google Adsense ads splattered everywhere.

This begs the question: Who the hell at Google is giving approval to all these websites? Is it asking too much to require an actual human being to look at a website before giving it the OK for Adsense? Shouldn’t there be a minimum amount of traffic a website should receive before being allowed an Adsense account? Can’t Google create an algorithm to tell whether a website applying for Adsense is scraping content from other websites?

What government agency should be opening an investigation into Google for not providing adequate protection to its customers (the advertisers)? Because I’ve been noticing this trend for well over a year now and spam blogs have made Google’s blog search engine almost useless in many cases.

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A blogger’s worst nightmare

googleWhen someone hacks into your Blogspot account, what recourse do you have if nobody at Google will speak to you?

As horrifying as it would be to have your credit card stolen and used by someone to make unauthorized purchases, at least you can take refuge in the fact that your credit card company likely has a customer service number — perhaps one available 24/7 — that you can call to rectify the problem. Credit cards can be canceled and charges reversed. But Jerry Remmers met what may be a much more troubling problem when he received a call late last week from a friend of his. The friend asked about a bizarre, poorly-worded email he had just received from Remmers’s Gmail address claiming that the California resident was stranded overseas and desperately needed money to get back to the States.

By now you’ve probably heard this story enough times to guess that Remmers’s Gmail account had been hacked. In fact, he knows exactly how the hacker gained access to the account; Remmers had fallen for a phishing scam in which he was told that if he didn’t send in his username and password then Google would shut down his account. He had received similar emails in the past — all of which he had ignored — but this one happened to hit him at the right time and he failed to sniff out the ruse.

Having your email address hacked is terrible enough by itself. Not only does the hacker have access to all your contacts and your very online identity, but people use their email addresses when they sign up for all kinds of services, from e-commerce sites to social networks. A savvy hacker could use information and “forgot my password” links to wreak all sorts of havoc that reaches far beyond simple scam emails asking your friends for money. My own Gmail account was hacked a few weeks ago and even after I changed all my passwords and secured my account I experienced paranoia for almost a week. The feeling of violation and embarrassment is indescribable. But by using a Google-owned email address Remmers faced an added layer of complications; because Google holds an increasing monopoly on all kinds of services, from RSS readers to web analytics, gaining access to a Gmail account means access to virtually every Google account a person owns. So when the hacker decided to change Remmers’ password settings, he was locked out of his Blogspot blog as well.

Remmers, a former editor for the defunct San Diego Evening Tribune, is now wheelchair-bound and faces several health problems. He launched his blog, The Remmers Report, about three years ago to publish his personal perspective on economical and political issues. For awhile now he’s been cross posting his work to the Moderate Voice as well. Not long after his friend called about the fraudulent emails, he found that it became impossible to access any of his Google accounts.

“At that point, just out of curiosity, I went to Google and called up my blog,” he told me in a phone interview. “And it gave my blog but of course I didn’t have any administrative powers. I couldn’t edit or modify or publish anything. I was just an outside observer. But then yesterday Google removed the blog all together. Now if you access the blog, Google just says it was shut down.”

The default message offered from Blogspot doesn’t explain why the blog was shuttered, but I’m guessing that if enough of the fraudulent emails were marked as spam then Google might have closed the entire account, including all the other products affiliated with it. And unlike the hypothetical credit card theft I mentioned above, there wasn’t much Remmers could do about it.

As we hand over more and more of our online identities to monoliths like Google and Facebook, we do so without the comfort of a toll free telephone number to call if something goes wrong, not even from an outsourced call center in India. Because many of the services from these online giants are free, we’re technically not customers — we’re users — so there’s no immediate incentive for the companies to hire customer services reps. While Google has online forms you can fill out for when troubleshooting doesn’t work, there can be a long wait before you receive anything resembling a human response. Remmers said he went through various password recovery processes but has yet to hear back. Meanwhile his blog — and three years of archives — is inaccessible.

“Not being really good at computers and having a difficult time navigating the web under normal circumstances, when there’s a problem such as this I would really appreciate to talk directly to a technician,” Remmers said. “But Google doesn’t offer that, and the best you can do is talk to a computer, and I’m getting nowhere with that … I don’t think it’s very responsible of these companies. I really think that even though they’re providing a free service they’re shirking their duties with a program they set up. There’s no excuse why these corporations couldn’t respond to these problems a little better, and a little bit more directly to their customers.”

Given the burgeoning role that blogs play in the current media environment, Remmers’s case has alarming implications. A few years ago I interviewed several anti-Obama bloggers who had their Blogspot blogs shut down after they were flagged as spam. After my story gained attention from outlets like the New York Times, Google quickly reinstated the blogs and offered a vague explanation as to why their spam filters just happened to trip on a very specific subset of political blogs — all of which coincidentally expressed the exact same political ideology.

But like many of those bloggers I interviewed, Remmers doesn’t plan to stick with Blogspot. His greatest fear is that all his previous posts are now lost and he’s currently exploring other blogging platforms.

“I need my son to help set me up on WordPress, and I’m willing to give it a try,” he told me. “I don’t know if I can retrieve the vast proportion of those earlier blog posts I wrote to transfer into WordPress other than collecting them manually and spending a day copy and pasting from the [Moderate Voice] archives to my archives.”

Meanwhile he’s pretty much given up on gaining access to his Gmail account. He’s advised all his friends to mark all fraudulent emails as spam and has given out a new address. By the time someone at Google finally gets around to reading his panicked request for help, the embers will have already cooled. When it comes to his compromised online identity, he figures it’s just easier to start anew.

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The search engine/newspaper standstill we’ve all be waiting for

googleFor years, Google defenders (including Google itself) have been daring newspapers to flip the switch — modify their code ever so slightly as to ward off any search engine spiders and remove themselves from the Google index completely. If Google was such a parasite, then why not simply apply the anti-body? The reason behind this bluff was to extract an admission from the newspapers that they do enjoy the flood of traffic from Google, after all.

And perhaps Rupert Murdoch is issuing a bluff of his own, but recently he said that he was considering turning off the Google hose.

“I think we will, but that’s when we start charging,” he said. “We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story – but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

There are many who think this would be suicide, but if it is it would be suicide in the name of answering the question we’ve always asked: Can a newspaper survive without Google?

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Outed blogger plans to sue Google for outing

googleLast week a New York judge ordered Google to turn over the identity of an anonymous blogger who called a model a “skank” in a blog post. The order was part of a defamation suit, and apparently Google complied because the blogger in question is now talking to the press, and she’s angry.

Speaking out for the first time since a court order forced Google to reveal her identity, blogger Rosemary Port tells the Daily News that model Liskula Cohen should blame herself for the uproar…

…The pretty 29-year-old Fashion Institute of Technology student added that she’s furious at Google for revealing her identity, so much so that she plans to file a $15 million federal lawsuit against the Web giant.

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