For my latest article on The Next Web, I interviewed Ryan Ozimek, who oversees Joomla, about how the open source CMS amassed 23 million users:
Ozimek, president of the nonprofit that oversees Joomla, the product in question, told me that nonprofits often have less incentive to publicize such milestones. “Joomla isn’t a corporate enterprise,” he explained. “Joomla is made by developers around the world freely giving their time to something they’re passionate about and is managed and run by a leadership team and a nonprofit organization that doesn’t really have any financial stake in the game.
“They’re just doing it because they love it and they want to volunteer for it. So our efforts for marketing are going to be quite different from those venture-backed companies that have people that have invested millions of dollars who want to double or triple that investment. The investment in the Joomla world is of people’s time and passion. Not necessarily their money.”