Car dealership voluntarily shoots itself in foot

This is utterly bizarre. A car dealership in Mojave, California called Kieffe & Sons Ford has been running this advertisement on local radio stations:

["Did you know that there are people in this country who want prayer out of schools, "Under God" out of the Pledge, and "In God We Trust" to be taken off our money?"]

“But did you know that 86% of Americans say they believe in God? Since we all know that 86 out of every 100 of us are Christians, who believe in God, we at Kieffe & Sons Ford wonder why we don’t tell the other 14% to sit down and shut up. I guess I just offended 14% of the people who are listening to this message. Well, if that is the case then I say that’s tough, this is America folks, it’s called free speech. None of us at Kieffe & Sons Ford is afraid to speak out. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond, if we don’t see you today, by the grace of God, we’ll be here tomorrow.”

First off, they don’t even have the statistics correct. As The Underground Believer notes, only 73% of the U.S. identifies as Christian. Secondly, what the hell does this have to do with cars? The dealership is voluntarily going out of its way to offend a sizable portion of its potential customer base with an advertisement that has nothing to do with its business.

Not only are you directly attacking 27% of the population, you’re also likely offending a good number of left-of-center Christians who would cringe at such unsubtle bigotry.

Here’s one way to strike back: Gather around five atheists in that area. Over the course of the week have each of them go in and show interest in buying some of the most expensive cars in the lot. Then, after they’ve wasted a good 30 minutes to an hour talking to you, bargaining with you, and getting ready for you to sign the contract and give them those great commissions, have sudden epiphanies that this was the dealership that had those offensive ads. Then have them walk out without buying the cars.

This way, not only does this get them thinking they’ve lost out on thousands of dollars in sales, but it also wastes their valuable time they’ve spent tending to you.

So who’s up for it?


  1. AZ Says:

    thats absolutely ridiculous. playing on people’s prejudices and assuming that everyone who believes in god is a christian. but yet the govt cant interfere with the media and establish a fairness doctrine or else the right wing demagogues will cry about “not making as much money as possible” (see glen beck)

  2. GDad Says:

    I’d love to play along, but that’s thousands of miles away.

    Sending a note to Ford to alert them that a Ford dealer is making them look bad might be a secondary tactic.

  3. Nathan Says:

    If you can’t go there, you can sent them nasty email via the ‘contact us’ button on their website. I did and I hope it annoyed them.

  4. Jason J Brunet Says:

    If you don’t live near them, you can still lead them on by clicking on the “New Vehicles” link, choosing one of the more expensive vehicles, and then clicking on “Get an Internet Price”. This will trigger an exchange between you and their Internet Manager, and may even be better than going into the showroom because their Internet Manager will have something he can actually show to his boss.

    You can also plausibly claim that before you actually decided to visit the dealership for a test drive, you wanted to do more research on the company and found the ad.

  5. Fox Says:

    I was inspired.

    Dear Ford Motor Company,

    I am writing to you about an extremely offensive ad by your car dealership Kieffe & Sons Ford, currently located in Mojave, CA.
    I was very offended by their radio ad that aired that showed a complete disregard for the beliefs of their customers, and other listeners.
    How can Ford condone this discriminitory hate speech?
    Does Ford have a moral code about only selling motor vehicles to customers that share their belief system? I would imagine if instead this ad targeted Jews, Blacks, or other minorities you would get massive protests, and possibly fines. Why is it suddenly OK to take potshots at atheists?
    I am currently in the market for a 4 seater passenger car, but after seeing how Ford treats their future customers, I have decided to take my business elsewhere.

    Have a nice day.

  6. Hoo Hoo Nick Says:

    I think this is pretty harmless, really. They are obviously christians, and they do what christians do: Spread the word. I think this is just their way of spreading the word, plus their way of trying to get a lot of christians to go to their dealership instead of elsewhere. If you go there and act really christian they might even make you a good deal.

    Look at it from their point of view: They strongly belief that their religion is the best thing that ever happened to them. Of course they want to stand by it like that. Don’t get yourself all worked up about this, it’s just christians being christians. Can’t blame a christian for being a christian.

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