Burger King to make a movie

Yes, as silly as it sounds, Burger King will be making a movie that will probably amount to one big advertisement. It will cost about $10,000,000 and won’t have any big stars. It wouldn’t surprise me if it were of those teen movies that goes straight to DVD. As Cinematical reports:

According to Advertising Age Magazine, we will soon be subjected to a Burger King movie. I know what you’re thinking. When I read this article, I thought I’d woken up in the wrong universe this morning. But it is apparently true. The fast food company is working with the advertisement firm Crispin Porter & Bogusky on the project, which has a partially written script but no director, cast or studio. No plot was given either, but the firm says it will take place in an apartment above a Burger King and will be a cross between Napoleon Dynamite, Garden State, Raising Victor Vargas and What’s Eating Gilbert Grape?, intentionally avoiding the kind of dumb comedy featured in another fast-food-advertisement of a movie, Harold & Kumar Go to White Castle. The budget will be under $10 million and the movie will not feature any name stars (as if any would do this).

What’s even more curious is that their new entertainment mascot (the King) won’t be in the movie. I wonder if they’re going to hire the writers for their commercials to the script? If so, I hope they get one of the writers for the “Whopper Heads” commercial with the cop.

Related posts: Copyright hurdles for documentarians, Get out of David Hasselhoff’s car, Interview with Sweetnicks

Comments are closed.


Blog Widget by LinkWithin