Apparently we read online newspapers a little less often than originally thought
RSS Feeds Nielsen Online Ire, Glitch Inflated Times, USA Today, Fox Numbers
RSS is an acronym that stands for the online publishing term really simple syndication, but it recently proved to be anything but simple for online audience researcher Nielsen. In an especially embarrassing glitch that illustrates how unreliable and antiquated its current system is for measuring online audiences, an anomaly in the RSS feeds a single user had set up to receive news updates from three publishers – Foxnews.com, NYTimes.com, and USAToday.com – caused their estimates to be grossly inflated, and has triggered a deeper probe by clients into the technology and methods Nielsen uses to measure online audiences.
Meanwhile, that headline gets the award for most convoluted and confusing.
