Advertising news

Some quick links to news items about the advertising industry:

Yahoo Combines Search And Display Ad Sales
: “Yahoo is combining its search and display advertising sales teams in the U.S. and appointed David Karnstedt to oversee the new unit.”

Readers Try To Get Deal — Based on 50-Year-Old Ad: “Some readers of Fargo’s daily newspaper thought they could get a good deal on getting some blankets cleaned. But it turned out the ad from Fargo’s Finest Coin Laundry was fifty years old.”

‘NYT’ Introduces Co-branded Monster Job Site: “The New York Times launched its co-branded job site with Monster.com today. The new site combines the Times existing job listings in addition to Monster’s postings, tools, and content.”

EDITOR’S NOTE: I tried to use sites like Monster and Career Builder last August, with terrible results. The sites try to act too much like middle-men. They make it difficult to contact the company directly in most cases. And don’t even get me started on Craigslist. Because the barrier for entry is low (aka free), job placement and temp agencies spam the job boards with misleading ads trying to collect resumes so they can make a quick buck off your hiring.

Leave a Reply