50% of links on Technorati Top 10 blogs lead to other blogs. Only 4% lead to newspapers
I surveyed all the posts published on Feb. 9 on Technorati’s Top 10 blogs and found that 50% of the links were to blog posts and blog front pages. Only 4% of the links led to newspaper websites while the remaining 46% led to sites that don’t fit into either of these two categories.
There was a total of 783 links posted on the front pages of these blogs on Feb. 9. Of those, 392 of the links led to blog posts or blog front pages. Newspaper websites were linked to 34 times and all other kinds of sites were linked to 357 times.
If one of the posts linked to a blog on a newspaper website I included that in the blog category. I did not include stats from Huffington Post, since the site is not a blog but a collection of thousands of blogs. For Daily Kos, I only included front page blog posts in my calculations and did not include the thousands of back end diaries.
Of the nine blogs surveyed, Daily Kos had the highest number of links to newspaper sites (24). All other sites had fewer than five and Engadget, Google Blog, and Smashing Magazine all included zero links to newspaper websites. I noticed during my survey that these blogs tended to overwhelming link to previous blog posts published on their own sites.
Below you’ll find the complete stats:
http://www.engadget.com/
# of links to blogs: 82
# of links to newspapers: 0
# of links to other: 28
http://www.techcrunch.com/
# of links to blogs: 55
# of links to newspapers: 2
# of links to other: 71
http://gizmodo.com
# of links to blogs: 83
# of links to newspapers: 3
# of links to other: 37
http://www.boingboing.net/
# of links to blogs: 26
# of links to newspapers: 2
# of links to other: 57
http://googleblog.blogspot.com/
# of links to blogs: 3
# of links to newspapers: 0
# of links to other: 18
http://lifehacker.com/
# of links to blogs: 37
# of links to newspapers: 1
# of links to other: 36
http://arstechnica.com
# of links to blogs: 40
# of links to newspapers: 2
# of links to other: 40
http://dailykos.com/
# of links to blogs: 59
# of links to newspapers: 24
# of links to other: 23
http://www.smashingmagazine.com/
# of links to blogs: 7
# of links to newspapers: 0
# of links to other: 47
Interesting breakdown. Mainstream media sites rarely link to anything outside of their own tag or reference spaces, to say anything of blogs. But it’s interesting to note how the blogosphere has evolved from individuals linking to each other to big media sites; much of our top 100 consists of blogs that have morphed into big media sites or big media sites that have adopted blogging. But outside of the top 100 or so blogs, authentic conversations are alive and well. I’ve often considered whether Technorati should create an alternate top 100 that excludes the blogs that are venture funded, publicly traded or owned by major commercial concerns. Alas, we have other challenges to attend to but I appreciate this study of the data you’ve done.
-Ian
dope idea to break down Simon. having a seperate category for blogs that aren’t companies is a great concept Ian