Archive for May, 2008

Is there brand after death?

It happens all the time. A company spends millions of dollars advertising a product — creating slogans, musical jingles, product designs– only for it to be bought up by a larger company. That larger company wipes out the name of the original and incorporates it into its own products. All that money spent branding that original product is now useless because it no longer carries the same name.

Or is it wasted? It turns out it may be worth something. How many of you out there can still hum the advertising jingle of a product that’s no longer on the shelf? This is evidence that the brand lives on, and some companies are taking advantage of this.

The NY Times Magazine has a great feature article about how one such company is buying up the intellectual property rights of no-longer-existing products and using their still-remembered brands to kick-off sales.

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The New York Times finds its voice

Objectivism in journalism is dead. In fact it never really existed, and the unrealistic expectations we’ve had of journalists has led to a distrust of the media because those expectations are almost never met. While many still manage to decry the “liberal bias” in the mainstream media and the New York Times, there’s a growing number of media critics who are arguing that it’s time for the New York Times to embrace its liberal bias, that doing so will give it its voice. In previous years, when ad sales were booming, it could afford to shroud itself in the Objectivity Myth, but no more.

I definitely fall in the latter camp. You can be liberal and report the news, and assuming otherwise is to engage in the logical fallacy that all opinions are created equal. As Stephen Colbert would say, reality has a well-known liberal bias.

So this is why I was heartened to see an article this morning titled A Subdued Clinton, and a Subdued Audience. In it, you’ll find all kinds of journalistic violations that you’d never see in your average newspaper.

Let’s start with the lede. Rather than going with the boring, top-down inverse pyramid approach, the writer goes with metaphor:

On the day Senator Hillary Rodham Clinton was endorsed by the governor of North Carolina, a supporter gave her a three-foot-long balloon replica of herself, complete with blond hair, black pantsuit and wide pink smile, which Mrs. Clinton promptly took on her plane and laughingly showed off to reporters.

On Thursday, little more than two weeks later, the doll lay on the sofa by her seat on the plane, shriveled and deflated.

After later injecting a funny quote from David Letterman, she writes this:

It has always been difficult for Mrs. Clinton to compete against an opponent who once received thunderous applause for blowing his nose. But as Mr. Obama seized nearly every headline in the last several days, Mrs. Clinton appeared zapped of her usual enthusiasm.

See, that’s what I call voice! This is the stuff that will attract readers’ eyes as the paper faces increasing competition from blogs and other online news sites.

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Bill O’reilly’s producer speaks out

By now everyone has seen the footage of Bill O’reilly screaming at his producer 20 years ago while he was a TV personality for Inside Edition. What most people don’t know is that another camera was rolling during that exchange. Watch the video embedded below to see how the producer handled the situation.



See more funny videos at CollegeHumor

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Conde Nast isn’t waiting for print magazines to sink

Not long ago I noted that Conde Nast, a magazine publisher, is vastly expanding its online presence — they recently acquired some travel blogs with hints that more acquisitions were soon to follow.

Today we learn that they just bought the popular technology site Ars Technica.

“The site will become part of Wired Digital (which in turn is under CondéNet, run by Sarah Chubb),” reports TechCrunch. “Wired Digital assets include Wired.com and Reddit (acquired in 2006).”

Arrington’s sources tell him that the buying price is somewhere around $25 million, the same it paid for Wired.com back in 2006 when it brought both the Wired site and magazine under the same roof.

It looks as if the magazine company, which already publishes venerable magazines like Vanity Fair and The New Yorker, is securing its place as an online juggernaut.

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Chris Matthews actually can play some Hardball

We’re not always nice when talking about Chris Matthews, but in the Youtube video below you’ll find him at the top of his game:


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The dumbest idea in the history of the internet

So you know Mark Cuban? The billionaire who is being considered to join the Yahoo board?

Well he just came out with the fucking dumbest grand idea on how Yahoo can beat Google: Pay the most popular sites on the internet $1 million each to remove themselves from the Google index.

So what happens after Google just decides to get rid of “no-follow” tags and no longer gives you a choice whether to be indexed? There goes $1 billion! And do you really think that the New York Times and CNN will give up their biggest traffic source for a lousy $1 million, giving their competitors a huge edge?

Everyone working at Yahoo probably has palm prints on their foreheads after reading Cuban’s post and watching their future careers go down the drain.

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Is this for real?

I just received this by email:

The Second International Conference on Religion and Media will be held in Tehran and Qom, Iran, from November 9th to 12th, 2008. We cordially invite all media researchers and scholars, representatives from diverse religious traditions, professionals and students involved with the subjects of the conference to attend and submit a paper. Further information could be found at conference website: http://www.religion-media.ir/

A few scholarships are available to partially subsidize the costs of participants with selected papers.

Sincerely,
Mahdiye Tavakol
Conference Coordinator

Well, it certainly seems to have an impressive website. Still, can’t help but wonder if this is a way to lure atheists like me into their country so they can chop my head off.

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